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  • Writer's pictureProfiles In P-Pop

The Best Of BINI Is Spicy & Sweet In New Videos

At first glance, we thought we were in for another sugar-coated anthem from the Nation’s Girl Group. It made sense; BINI are the masters of bubblegum P-pop. It’s definitely worked for them in the past – building a name and brand for upbeat songs featuring the members as individuals and as a group. Their newest duo of songs, ‘I Feel Good’ and ‘Strings,’ are a bit different. Let’s take a look.


Departing From Candyland

Of the two new tracks, ‘I Feel Good’ was released first. With its bright, sun-kissed aesthetic and cute special effects, it is absolutely everything we’ve come to expect from the endlessly cheery ladies of BINI. The lyrics are more of the same. The girls sing of how happy they are in their relationship and how they “are in paradise.” They're dancing among the rainbow-colored cotton candy clouds, and nothing can come between them and their perky optimism.

With a dramatic shift from technicolor to stark black and red, BINI has suddenly reclaimed the image we thought they’d left behind...

All of this holds true for the 4 minutes and 14 seconds of the song leading up to the ending fairy. An ending fairy is usually that moment where we get to highlight the group or a particular member and their vocals. We see it a lot in pop songs. BINI has done something… a little different. Posed atop a bank of fluffy clouds (we’ve been watching them dance here for a bit), the girls suddenly look down, and then, well, things get dark and weird. It’s a perfectly surprising and confusing transition to their next song.

Falling From Cloud Nine

‘Strings’ is about the type of relationship that confirms and imprisons at the same time.

‘Strings’ could not be more different from ‘I Feel Good.’ With a dramatic shift from pastel technicolor to stark black and red, BINI has suddenly reclaimed the image we thought they’d left behind at ‘Born to Win.’ They’ve literally fallen from the cloud nine they were on in ‘I Feel Good,’ and the whole thing feels like they are taking off the rose-colored glasses. ‘Strings’ is about the type of relationship that confirms and imprisons at the same time. The thing is? These girls were made for this aesthetic. They give off confidence, control, and power. It’s a good look for them all, but especially for the rapper line, which is shining brighter than ever before.

It isn’t just the aesthetic of ‘Strings’ that is more appealing from the Nation’s Girl Group. The vocals are dramatic, and each of the 8 ladies is thrust into the spotlight without any artifice at all. Now, we wondered where this change came from, and the answer just might be in the credit roll. BINI themselves are credited as the primary songwriter/composer. It’s a big step for the girls to take another step toward self-creating their music, and the work is paying off. They are fantastic.

We love BINI’s bubblegum style, but ‘Strings’ proves that they have that sharp spice hidden underneath the sweet, and we like it.

With a dramatic display of their duality and skills as artists as well as idols, the ladies of BINI are showing us what they are capable of. The aesthetics of girl groups worldwide is trending toward an edgier sound, and it’s refreshing to see them standing out so beautifully. We love BINI’s bubblegum style, but ‘Strings’ proves that they have that sharp spice hidden underneath the sweet, and we like it. It all begs the question: with their new album out, what else are these girls hiding in the box they’ve successfully broken out of?

 

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